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The $14 Trillion Women
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book
$14.99
Special: $12.99
Buy...
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Your Essential Guide to Engaging the Female Client
By Barbara A. Kay, M.A. & Anthony J. DiLeonardi. A practical guide for reaching women clients, who control 50% of all wealth in the U.S. group. Provides a dynamic method for developing women clients and building a productive referral-based practice.
American women control $14 trillion in assets yet few are connected to financial services. This practical guide reveals the tremendous opportunity to genuinely reach the 151 million financially underserved, but keenly aware women in this country.
Persuasive facts reveal the influence of the female investor including: - Half of all investors are women
- By 2012 Women will control 2/3rds of all American Wealth
- 78% of women are actively pursuing financial goals
- Women handle the finances in 85% of families
- Compelling data is followed by practical tools to build a productive practice with existing and new female investor clients.
Topics include: How to connect to women clients
Developing your most loyal customer
Growing your practice with women clients
Unleashing the power of female viral marketing
Table of Contents:
-Foreword
-Preface
-Acknowledgements
-Introduction
-Chapter 1 Is She Worth It?
-Chapter 2 How Much Do I Want Her?
-Chapter 3 Connecting With Her
-Chapter 4 Partnering With Her
-Chapter 5 Reaching Out To Her
-Chapter 6 Expanding Connection Exponentially
-Bibliography
-About the Authors
ISBN 978-1-4392-3064
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